Netflix: 67% of Surveyed Members Want to Visit South Korea
Key Takeaways
- 67% of surveyed Netflix members want to visit South Korea.
- Storytelling is the main driver for tourism interest, not just scenery.
- Sung Q Lee announced these findings at Busan's Creative Asia event.
Netflix research indicates that 67% of surveyed international members express a strong desire to travel to South Korea after viewing its content. During a masterclass at the Creative Asia event in Busan, Sung Q Lee, Netflix's senior director of APAC production, highlighted that the primary pull for audiences is the engaging storytelling found in the streamer's Korean titles.
Lee noted that the emotional resonance of these narratives fosters a deeper interest in the culture and locations. The findings underscore the powerful impact of streaming media on global tourism and international cultural engagement.
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