
Melania Trump's Advisor Mocks Tom Cruise Over 'Digger' Box Office Bomb
Key Takeaways
- Melania Trump's advisor Marc Beckman mocked Tom Cruise's film "Digger" over its box office failure.
- Beckman claimed "Melania" outperformed "Digger" on a per-theater basis during their respective opening weekends.
- Tom Cruise's "Digger" is projected to lose Warner Bros. between $150 million and $200 million.
Marc Beckman, senior advisor to Melania Trump, highlighted the box office comparison between Tom Cruise's "Digger" and the documentary "Melania" after Cruise's film opened to a dismal $8 million. Beckman pointed out that "Melania" grossed $7.1 million in its January debut across 1,778 theaters, achieving a per-theater average of about $4,027. In contrast, "Digger" grossed $8 million across 3,321 theaters, resulting in a lower per-theater average of $2,408.
Despite the advisor's boasting about per-theater efficiency, "Melania" was still considered a theatrical loss given its steep $40 million acquisition cost and $35 million marketing budget. Meanwhile, "Digger" is shaping up to be one of the largest box office bombs in history for Warner Bros., with an estimated loss between $150 million and $200 million due to its $160 million production budget and heavy marketing expenses.
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