Emmys Move to Prime Video in Six-Year Global Deal
Key Takeaways
- Prime Video secured a six-year global deal to broadcast the Primetime Emmy Awards.
- The move ends the 31-year broadcast 'wheel deal' and shifts the Emmys off linear TV.
- The ceremony will stream for free in front of the paywall in over 240 countries.
- Estimated annual license fees are around $15 million, an increase from past arrangements.
The Television Academy has finalized a landmark six-year agreement with Amazon's Prime Video to broadcast the Primetime Emmy Awards globally, starting next year. This move officially concludes the 31-year 'wheel deal' rotation among major broadcast networks and transitions the prestigious awards off traditional television for the first time since 1949.
The ceremony will be accessible for free in front of the paywall on Prime Video across more than 240 countries and territories. While exact financial terms were not officially disclosed, sources indicate the annual global rights fee is approximately $15 million, surpassing the previous $8 million to $10 million domestic-only arrangement.
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