Ben Affleck on Artists Equity and the Future of Hollywood
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Original source:variety.com
Key Takeaways
- Artists Equity shares streaming revenue directly with above-the-line talent.
- The company implements performance-based bonuses for both cast and crew.
- Affleck believes the traditional studio system of treating talent as a cost is outdated.
- The decline of the 'movie star' is linked to changes in marketing and theatrical consumption.
Ben Affleck and Matt Damon are reshaping Hollywood through their company, Artists Equity. By moving away from traditional studio models, they aim to provide creators with direct access to profits and performance-based bonuses, ensuring that talent is treated as investors rather than just production costs. This approach seeks to address long-standing industry issues regarding compensation transparency and fairness.
Beyond the business model, Affleck reflects on the shifting landscape of stardom and the theatrical experience. He notes that the era of the traditional movie star is evolving, as modern marketing and streaming habits change how audiences connect with films. Through his work, Affleck hopes to establish a sustainable, equitable framework that can be adopted across the industry.
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