Amazon Viking Drama ‘Bloodaxe’ Sets Release Date and Trailer

Prime Video has officially set the stage for its next major historical epic, announcing that the Viking drama series "Bloodaxe" will premiere globally on January 20, 2027. The official release date and a brand-new, action-packed teaser trailer were revealed during a high-profile panel at the New York Comic Con. The event drew massive crowds and featured key creative voices and actors behind the ambitious project, setting high expectations for fans of historical fiction and high-stakes television.

The series is helmed by father-and-son co-showrunners Michael Hirst and Horatio Hirst, both of whom attended the New York Comic Con panel alongside main cast members Xavier Molyneux, Jessica Madsen, and Levi Miller. Michael Hirst is no stranger to the genre, having created the acclaimed historical drama "Vikings," which ran from 2013 to 2021, as well as laying the groundwork for its Netflix sequel, "Vikings: Valhalla." This deep pedigree in historical television brings significant anticipation and authority to the new project.

Set in the 10th century, Season 1 of "Bloodaxe" chronicles the dramatic rise of Erik Bloodaxe, portrayed by Xavier Molyneux, and his formidable wife Gunnhild, played by Jessica Madsen. Erik Bloodaxe is widely remembered as one of the most notable Norse raiders in history. The narrative follows the couple as they relentlessly fight for the throne of Norway. However, their ambition plunges the land into chaos, tearing it apart through brutal rivalries, shifting loyalties, and deep-seated betrayals.

As the kingdom braces for a massive war on the horizon, the conflict extends far beyond local borders. Other Scandinavian kings and even an English monarch are inevitably drawn into the growing chaos, expanding the scope of the narrative into an international struggle for power. The supporting cast features a talented international ensemble, including Karlis Arnolds Avots, Rod Hallett, Alina Tomnikov, Sisse Marie, Rune Temte, and veteran actor Jesper Christensen, adding considerable depth to the unfolding historical drama.

Behind the scenes, "Bloodaxe" boasts an experienced production team. Michael and Horatio Hirst serve as writers and executive producers. Additional executive producers include Morgan O’Sullivan under O’Sullivan Productions, Steve Stark via Toluca Pictures, Arturo Interian, John Weber, and Sheila Hockin. The series is produced by MGM Television, ensuring high production values typical of modern prestige television. All eight episodes of the inaugural season will drop exclusively on Prime Video.

Demonstrating tremendous confidence in the project, Prime Video has already renewed "Bloodaxe" for a second season before the debut of the first. Production for the sophomore season is currently underway in Ireland. With a proven creative team, a rich historical setting, and early network backing, "Bloodaxe" is poised to become a major cornerstone of Prime Video's programming lineup when it launches in January 2027.