Amazon Pays $120 Million to Stream the Emmys for Free
Key Takeaways
- Amazon signed a six-year deal to stream the Emmys on Prime Video.
- The rights reportedly cost the company $120 million.
- The broadcast shift begins with the 2027 ceremony next September.
- Viewers will be able to stream the event for free without a subscription.
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Amazon has entered a lucrative six-year partnership to broadcast the Emmy Awards on Prime Video, marking a significant departure from its historical home on traditional broadcast television. Industry reports reveal the massive deal is valued at around $120 million.
The new era for the awards show kicks off with the 2027 ceremony next September. In an unusual move for major streaming exclusives, Amazon plans to offer the broadcast for free, opening up access to a wider audience beyond standard Prime members.
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