Walmart's Flipkart Expands Into India's Food Delivery Market
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Original source:techcrunch.com
Key Takeaways
- Flipkart is testing its food delivery service with thousands of employees in Bengaluru.
- The platform aims to challenge the Zomato and Swiggy duopoly with lower restaurant commissions.
- Operations utilize Flipkart's Ekart logistics and the government-backed ONDC network.
- A public launch in multiple cities is reportedly planned for the near future.
Flipkart, the prominent Indian e-commerce entity backed by Walmart, is quietly preparing to challenge the established food delivery duopoly of Zomato and Swiggy. The company has significantly scaled its internal testing to thousands of employees in Bengaluru, utilizing its dedicated logistics network and partnering with both direct restaurants and government-backed open networks.
This strategic push leverages Flipkart's existing e-commerce and quick-commerce operations to enter a fast-growing market while offering substantially lower commission rates to restaurants compared to current market leaders. Despite previous failures by other tech giants, industry experts note that Flipkart's reverse approach—moving from quick commerce into meal delivery—might provide the efficiency needed to disrupt the sector.
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