Businessby Atingley4
Gen Z Drives Surge in Airbnb Spooky Halloween Stays
Key Takeaways
- Gen Z searches for Halloween Airbnb stays jumped 45% compared to last year.
- Overall weekend searches for late October are up nearly 15%.
- Salem, Massachusetts is the top trending U.S. destination for the holiday.
- Airbnb curated 31 properties featuring horror movie themes and paranormal history.
Gen Z travelers are increasingly turning to Airbnb for Halloween weekend getaways, with searches surging by nearly 45% compared to last year as the holiday falls on a Saturday. Young vacationers are seeking out elaborate and haunted properties to make the most of the weekend. To capitalize on this trend, Airbnb has highlighted 31 unique properties, ranging from cozy New England retreats to historical buildings with paranormal reputations like a former Missouri morgue and horror-themed cabins. Salem, Massachusetts, remains the top trending destination in the United States for the holiday.
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