Adidas sues Australian label White Fox over four stripes design

German sportswear giant Adidas has initiated legal proceedings against Australian fast-fashion retailer White Fox in the Federal Court of Australia. Adidas argues that White Fox's use of a four-striped design on garments and accessories is deceptively similar to its own registered three-stripe trademark, which has been protected in Australia since 1957.

The lawsuit follows months of failed private negotiations, with Adidas claiming that the Sydney-based brand refused to stop selling the disputed items despite warnings issued since March. Furthermore, court filings allege that White Fox advertisements have featured genuine Adidas footwear, potentially confusing consumers into assuming a commercial association between the two companies.

Adidas is seeking financial damages, including the recovery of profits made from the disputed products, along with interest and legal costs. White Fox, a rapidly growing brand with significant presence in Australia, the UK, and the US, has not yet commented publicly as the first court hearing approaches.